The Impact of E-commerce on Traditional Retail: A Case Study on Consumer Behavior
E-commerce is an innovative way for companies and customers to purchase and sell products electronically. The traditional retail industry has been significantly impacted by the emergence of e-commerce as consumers are shifting more and more in their favor. To remain in business, ecommerce compels them to adapt and innovate. In 2020, e-commerce sales surged by 43%, which is approximately $250 billion, and they are still increasing and will keep expanding. This case study focuses on how e-commerce affects conventional retail. And how it influences the behavior that customers exhibit. Change in Consumer Behavior A key characteristic that lures clients to e-commerce is unquestionably the simplicity of usage. It enables us access to an extensive variety of possibilities, makes it possible to read product reviews, and lets us compare costs. E-commerce overcomes the restrictions that traditional retail possesses, such as shopfronts and business hours. Furthermore, the growth of e-commer