International Conference on Strategic Management and Business Strategy

  The deadline to submit the income tax audit report has been extended to October 7, 2024 for those taxpayers who are required by law to conduct an income tax audit of their accounts and submit the audit report on or before September 30, 2024. The report is required to be submitted online on the e-filing ITR portal. This extension is important as the penalty for submitting a tax audit report after the deadline is Rs 1.5 lakh or 0.5% of total sales, whichever is lower. “Central Board of Direct Taxes (CBDT) has decided to extend the specified date for filing of various reports of audit for the Previous Year 2023-24, which was 30th September, 2024 in the case of assessees referred in clause (a) of Explanation 2 to sub-section (1) of section 139 of the Act, to 07thOctober 2024,” said the Income Tax Department in a circular released on September 29, 2024. For which taxpayers is the tax audit report submission deadline extended? In the circular, CBDT has specifically mentioned the catego...

  California Governor Gavin Newsom has vetoed a hotly contested artificial intelligence safety bill after the tech industry raised objections, saying it could drive AI companies from the state and hinder innovation. California Governor Gavin Newsom on Sunday vetoed a hotly contested artificial intelligence safety bill after the tech industry raised objections, saying it could drive AI companies from the state and hinder innovation. Newsom said the bill "does not take into account whether an AI system is deployed in high-risk environments, involves critical decision-making or the use of sensitive data" and would apply "stringent standards to even the most basic functions — so long as a large system deploys it." Newsom said he had asked leading experts on generative AI to help California "develop workable guardrails" that focus "on developing an empirical, science-based trajectory analysis." He also ordered state agencies to expand their assessment...

The level of  user engagement  has today turned out to be one of the most critical determinants of the success of an advertisement. While India has come a long way in being a leader in  digital advertising  and creativity, many Indian advertisers fail to sustain a long-term bond with their consumers. There are several reasons for this gap such as outdated strategies, low levels of  data analytics  use, and lack of personalization. In addition, consumer expectations are changing and they expect brands to create more engaging and interactive experiences. With the digital world growing bigger, Indian advertisers need to embrace new technologies, data, and customer-centric strategies. This article discusses the causes of the delay and presents tactical measures that can help increase users’ interest in the Indian market. Understanding User Engagement in the Digital Age Consumer engagement in the age of social media is not about likes, shares or clicks, but it i...

  Summary The event 'Advertising: A Career in Curiosity' held on August 30th brought together a distinguished panel of esteemed industry leaders and experts to shed invaluable light on the dynamic and multifaceted world of creativity The Advertising Club Calcutta, along with NSHM Knowledge Campus, Kolkata are dedicated to supporting the advertising community The world of advertising is a captivating realm that showcases incredible creativity and innovation, capable of alluring and engaging audience minds. The magical visualisations and powerful messaging used in advertising campaigns have the ability to capture attention and resonate deeply with the core of the human experience. Some of the most memorable and impactful advertising campaigns that have left a lasting impression on people include Surf Excel's "Daag Acche Hain" and Amul's iconic "Doodh Peeta Hai India" campaigns. The Advertising Club Calcutta, along with NSHM Knowledge Campus, Kolkata ar...

  Global advertising is growing at 10.5%, with predictions that it will surpass a trillion dollars for the first time. A recent WARC study indicates that 70% of incremental ad spend is flowing into the hands of Meta, Alphabet and Amazon, highlighting the rapidly evolving advertising landscape. But is traditional media dead or dying in India? Absolutely not. Contrary to popular belief, traditional media still holds considerable weight in India and can be effectively combined with digital strategies. Advertisers today must cater to at least four different generations of consumers, making it essential to balance both emerging digital trends and the continued relevance of traditional media. Let’s explore how small and medium advertisers and media owners can approach this landscape differently, as large advertisers with deep pockets tend to focus solely on buying premium time and space. First-party data With privacy regulations tightening and third-party cookies on the decline, collecti...