Diversity and tolerance are crucial drivers of innovation and growth for business and economy

 

The hallmark of true innovation is not limited to cutting-edge tech. Diversity and tolerance for all things new is a crucial asset to fuel innovation and economic growth, not just for individual enterprises but also for societies and economies.

In the 1980s, the infamous death spiral of America's chip industry was reversed by Jack Simplot, a potato farmer with no college education but with a terrific acumen for business. Silicon Valley's real 'magic' is not in the grand convergence of brilliant engineers, but in its adventurous culture, tolerance and openness to new ideas. Today, as businesses grapple with complex challenges to stay relevant, DEI (diversity, equity, inclusion) has progressed from being a jargon to an essential principl ..

India needs to understand how to extend the value of its diversity beyond representation and harness it as an engine for inclusive and innovative economic growth. So, why is diversity a key focal point?

Today, the ethos of modern corporations, the economic structure it operates in, and the societal relations it navigates have changed radically. The formula for a thriving economy has come to hinge on the seamless integration of what urban studies theorist Richard Florida calls the 3Ts - talent, technology and tolerance.


Talent undoubtedly fuels innovation. Technology amplifies the potential for innovation. But, most importantly, tolerance ensures that diverse perspectives are embraced, creating an inclusive environment that attracts a broad spectrum of skilled professionals.

Diversity, as it encompasses the 3Ts, is more than just a societal ideal. It's a critical economic driver. The Ts, when combined, create a symbiotic ecosystem that fosters economic vitality and creative dynamism, highlighting the foundation of openness and adaptability for modern success. Let us test the usefulness of this theory, focusing on the significance of diversity and tolerance towards it.

Studies have revealed that firms that embrace a range of perspectives are better suited to innovate and adapt. While quantifying all diversity remains a complex endeavour, statements made by business leaders have made a strong case for the desirability of diversity. It's not merely about recruiting from varied identity groups. Businesses are also learning from their identity-related knowledge and experiences to understand how the organisation can perform its core work better. Experts call this a ..

Why cultivate a learning orientation to diversity? Take gender. It's now widely accepted that women-led firms not only outperform in terms of market value but also create more positive work environments. Blau's gender diversity index, when applied to Western Europe's telecommunications sector, revealed that a 10% increase in gender diversity is associated with a roughly 7% increase in the company's market value.


The 2023 Global Gender Gap Report highlights that evidence on diversity in decision-making shows that a diverse group of leaders makes more fact-based decisions that result in higher-quality outcomes.


Impact of inclusion is, however, maximum when it exists in a supportive economy and society. A 2019 Harvard Business Review study, 'When Gender Diversity Makes Firms More Productive', spanning 1,069 leading firms across 35 countries and 24 industries, concluded that gender diversity relates to more productive companies only in contexts where gender diversity is viewed as 'normatively' accepted. In essence, valuing gender diversity creates a self-fulfilling cycle: industries and countries that pr ..

The successful economic performance of the US is often attributed to its openness to absorb people from around the world, while the eventual slowdown of Germany and Japan is pinned at the growing population homogeneity. It is, however, critical to understand that if diversity is the rich tapestry of varied threads, tolerance is appreciating the beauty of each stitch.

Historically, people have navigated periods of change and unpredictability. But these periods are often characterised by immense suffering and conflict. Strict and extreme beliefs and views - whether religious or political - breed intolerance and prevent flexibility and adjustability to change.

It's crucial to identify and reverse patterns of intolerance, whether discriminatory laws, exclusionary social norms, or violence and coercion, and to instead respond to emerging global challenges through mutual respect and collaboration. To this end, the role of education cannot be stressed enough in shaping tolerance attitudes and expanding perspectives.

In this context, it's essential to recognise that India's diversity transcends being a mere characteristic of the nation-state. It constitutes a sophisticated and potent ecosystem for innovation.


As India moves forward in the age of competitive federalism, states have a pivotal role to play as drivers of development and to facilitate their participation. National policies should take cognisance of the spatial diversities and address development in all its dimensions.
Also, as India's economy rapidly evolves, it's not just nurturing traditional forms of diversity but also spurring new kinds, particularly through increased mobility. For instance, influx of professionals into metropolitan centres is cultivating a rich tapestry of perspectives that drives technological and business innovation.


Likewise, labour migration across agricultural and industrial sectors amalgamates diverse practices and expertise, opening new growth avenues. To leverage these shifts, fostering tolerance and embracing openness to novel ideas have become paramount. As India navigates this dynamic landscape, nurturing these values will be key to harnessing the full potential of its evolving diversity, ensuring sustained progress and global competitiveness.

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Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants VARIOUS Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants by Fintechnews Switzerland September 12, 2023 International e-commerce spending by JCB cardholders based in Asia increased by 52% between 2021 and 2022, presenting a significant opportunity for merchants in Europe as shoppers across the region show increasing willingness to purchase goods online from foreign businesses, a new paper by the Japanese credit card company shows. The report, titled “Click into Place: Unpacking Card Abandonment”, provides insights on online spending from Asia, sharing the latest research and data on e-commerce trends to help businesses boost e-commerce sales and stand out from the crowd. According to the report, cross-border e-commerce activity increased substantially last year, with India leading the region with a staggering five-fold growth, followed by Indonesia and Vietnam, where cross-border e-commerce more than doubled between 2021 and 2023. In Hong Kong and the Philippines, global e-commerce spending grew by around 80%, while China, Taiwan and Thailand saw growth of about 50%. Further growth is expected in the future as the cart abandonment rate in Asia’s e-commerce industry is currently the highest in the world, standing at over 84% as of March 2023 compared with about 70% for customers globally. High cart abandonment in Asia suggests that there is potential for more expansion in the region if merchants are able to solve customers’ friction points and improve experience, the report says. cross border e-commerce image via freepik Addressing cart abandonment Cart abandonment is the act of a shopper adding an item to an online shopping cart but leaving the website without completing the purchase. It represents a significant amount of lost revenue for merchants in the online space. According to JCB, there are several cause of cart abandonment, with the first common one being the payment journey. In Asia, complicated checkouts and unexpected payment processes are cited as a reason for abandoning carts, with 55% of online shoppers in the region identifying long login and sign-up forms as a key source of frustrated. To address this paint point and boost sales, merchants must enhance customer experience by streamlining their checkout process with a well-designed website. They should also leverage advanced technology and design practices to balance security with user experience, using for example pre-fill information and tokenization to speed up the checkout process, as well as technology like 3DS authentication to increase consumer trust. Such improvements not only increase immediate sales and conversion rates but also foster long-term brand loyalty, the report says. The second cause of cart abandonment outlined in the JCB report is unmet customer expectations around how they can pay, and how easy it is to do so. Understanding customer psychology is vital to reduce cart abandonment in e-commerce, the report says. To cater to local preferences, merchants should offer multiple languages and payment currencies, provide a personalized customer journey, and ensure that payment processes are seamless across both mobile and desktop platforms. This is critical become mobile purchases are on the rise, representing 43% of e-commerce sales globally in 2023. In Asia-Pacific (APAC), that share is even higher, with mobile commerce constituting 75.8% of sales in 2022. Finally, the third and final cause of cart abandonment outlined in the report is the failure to react to external factors, such as market trends and changes in consumer behaviour. During the COVID-19 pandemic, e-commerce surged, especially in Asia, due to increased internet and mobile device access, the report says. However, the global economic downturn has somewhat hindered e-commerce growth and altered customer behaviors. This has led many consumers to start using online carts as a modern form of window shopping, adding items for future consideration or price comparisons. This behavior, which may lead to cart abandonment, is likely to rise with economic concerns and decreased impulse buying, it warns. To counter this, merchants should offer competitive pricing and employ strategies like remarketing and non-intrusive exit-intent pop-ups. They should also bolster customer confidence with reviews and security guarantees. e-commerce cart abondon image via Unsplash Cross-border e-commerce on the rise Over the past couple of years, cross-border e-commerce has witnessed significant growth, driven by the proliferation of the Internet and mobile devices, improved logistics, payment innovations and the rise of global e-commerce platforms such as Amazon, Alibaba and eBay. With disposable income rising in developing markets, e-commerce merchants and marketplaces will continue pivoting towards them, pushing cross-border online shopping to new heights. According to Juniper Research, cross-border e-commerce transaction values will reach US$1.6 trillion this year. Through 2028, that number is projected to grow by more than twofold to US$3.4 trillion. In comparison, domestic e-commerce transaction values are set to grow by 48% over the same period, implying that much of the growth in the e-commerce payments market will in the cross-border area. In 2022, around 168 million Chinese customers had engaged in cross-border import e-commerce, growing from 155 million the previous year, data from market research and analytics platform Statista show. The trade value of cross-border import business reached approximately 34 trillion yuan (US$4.6 billion) that year. In Southeast Asia, about a quarter (23%) of consumers said they are shopping more at merchants based in other countries in the region since the start of the pandemic, while a similar number (22%) are shopping more in stores outside of Southeast Asia, a 2021 study by ACI Worldwide and YouGov reveals. Featured image credit: Edited from freepik Get the hottest Fintech Switzerland News once a month in your Inbox email address ASIA CROSS-BORDER E-COMMERCE ABOUT AUTHOR MORE INFO ABOUT AUTHOR Fintechnews Switzerland Fintechnews Switzerland More by Fintechnews Switzerland