Where Is the Moral Compass for Indian Startups?

 

Byju Raveendran’s recent proclamation from Dubai to relaunch his edtech venture “at half the cost” after his legal trials may sound ambitious, but it reflects a deeper issue that goes beyond just one company. It is surprising that Indian media gave this interview extensive coverage, treating it as if it were one of the most critical issues facing the world, second only to climate change. This refl

Well, in the unreal world of private investing, where the pursuit of returns at times seems to eclipse transparency, it wouldn’t be surprising to see capital flow into Byju’s next venture—so much for morality in capitalism, where opaque bets thrive beyond the watchful eye of public scrutiny.

The very idea that Byju’s can erase the deep-seated mistrust among consumers, investors, and the market all through a cheaper reincarnation reflects a disregard for the core principles of entrepreneurship: governance, ethics, and accountability. While it’s fair to assume Byju’s innocence until proven guilty, he seems to have forgotten the core value of entrepreneurship: risk-taking must always be

y blaming investors for pushing him to create a company valued more than the combined GDP of a few Indian states while allegedly neglecting the needs of students and parents, founder Raveendran only deflects attention from his personal leadership failures. During the pandemic, Byju’s capitalised on the fear of missing out among parents eager to secure their children’s education. The company aggres

Coming from a founder who has most likely profited from secondary transactions of his shares much before their value plummeted, the talk of pressure from private investors sounds incredibly disingenuous. The fact that a first-generation young promoter can afford a luxurious lifestyle abroad does not cast him in a favourable light, particularly when he has failed to remain in India to address the c

It’s true that venture capitalists and private equity firms often prioritise rapid growth and high returns, but founders must balance these pressures with responsibility. Entrepreneurs are not mere actors in their investors’ playbooks; they are expected to be stewards of their companies’ long-term vision and integrity.

But this isn’t just about Byju’s. India’s startup ecosystem has been driven by the same forces that led to its rapid rise: venture capital funding, market exuberance, and the promise of innovation. Yet, in the rush to scale up and achieve eye-popping valuations, many startups have compromised on the very principles that should guide their growth. Governance, transparency, and accountability have o

The influx of global venture capital into Indian startups, especially during the last decade, created its own FOMO—this time among investors themselves. The need to get in early on the next big thing often meant that due diligence was sacrificed. Startups that showed promise or an innovative idea were rushed into growth trajectories without the necessary guardrails in place. In this environment, c

It is not as if private investors are immune from responsibility. Venture capitalists and private equity firms often play an active role in the companies they invest in, holding regular meetings, analysing performance, and exerting influence on key decisions. In cases where governance failures arise, investors cannot claim to be passive spectators. Their role goes beyond just providing capital—the

The broader lesson for India’s startup ecosystem is that no amount of capital or innovation can sustain a company that lacks a strong foundation of governance and ethics. India’s startups, driven by visionary founders and backed by billions in venture capital, are critical to the country’s economic future. But as they scale, they must do so with a sense of responsibility—not just to their investor

Governance is not merely regulatory compliance. Startups that prioritise long-term sustainability must embed ethical leadership into their core. The drive for growth should not come at the expense of transparency, consumer trust, or adherence to basic principles of good corporate behaviour. Companies that fail to do so will ultimately face the same fate—a collapse in consumer confidence, market sc
Investors too must rethink their role in this ecosystem. While venture capitalists and private equity firms are there to make profits, they cannot ignore the broader responsibilities that come with being significant stakeholders in a company’s success. Private investors need to act not just as capital keepers but as the conscious keepers of the companies they support. This shift in mindset is crit

We have a highly valued startup that recently went public, yet its mercurial founder and CEO has made headlines again for a Twitter spat. This behaviour underscores a fundamental issue: leaders of listed entities must recognise the importance of exhibiting professionalism and accountability.

These stories are not just individual failures but reflections of systemic issues that can plague high-growth startups. It is a wake-up call for India’s startup ecosystem to realign itself with values-led leadership, where governance and responsibility are not afterthoughts but foundational elements of success. Without this, even the greatest ideas or the largest pools of capital will fail to buil

India’s future as a global startup hub depends on more than just innovation and investment. Entrepreneurs and investors alike must recognise that long-term success comes from building companies that not only create wealth but do so with a commitment to the people who make that success possible—employees, consumers, and society. It is time for India’s startup ecosystem to grow not just in valuation
Srinath Sridharan is a policy researcher and corporate advisor.



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Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants VARIOUS Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants by Fintechnews Switzerland September 12, 2023 International e-commerce spending by JCB cardholders based in Asia increased by 52% between 2021 and 2022, presenting a significant opportunity for merchants in Europe as shoppers across the region show increasing willingness to purchase goods online from foreign businesses, a new paper by the Japanese credit card company shows. The report, titled “Click into Place: Unpacking Card Abandonment”, provides insights on online spending from Asia, sharing the latest research and data on e-commerce trends to help businesses boost e-commerce sales and stand out from the crowd. According to the report, cross-border e-commerce activity increased substantially last year, with India leading the region with a staggering five-fold growth, followed by Indonesia and Vietnam, where cross-border e-commerce more than doubled between 2021 and 2023. In Hong Kong and the Philippines, global e-commerce spending grew by around 80%, while China, Taiwan and Thailand saw growth of about 50%. Further growth is expected in the future as the cart abandonment rate in Asia’s e-commerce industry is currently the highest in the world, standing at over 84% as of March 2023 compared with about 70% for customers globally. High cart abandonment in Asia suggests that there is potential for more expansion in the region if merchants are able to solve customers’ friction points and improve experience, the report says. cross border e-commerce image via freepik Addressing cart abandonment Cart abandonment is the act of a shopper adding an item to an online shopping cart but leaving the website without completing the purchase. It represents a significant amount of lost revenue for merchants in the online space. According to JCB, there are several cause of cart abandonment, with the first common one being the payment journey. In Asia, complicated checkouts and unexpected payment processes are cited as a reason for abandoning carts, with 55% of online shoppers in the region identifying long login and sign-up forms as a key source of frustrated. To address this paint point and boost sales, merchants must enhance customer experience by streamlining their checkout process with a well-designed website. They should also leverage advanced technology and design practices to balance security with user experience, using for example pre-fill information and tokenization to speed up the checkout process, as well as technology like 3DS authentication to increase consumer trust. Such improvements not only increase immediate sales and conversion rates but also foster long-term brand loyalty, the report says. The second cause of cart abandonment outlined in the JCB report is unmet customer expectations around how they can pay, and how easy it is to do so. Understanding customer psychology is vital to reduce cart abandonment in e-commerce, the report says. To cater to local preferences, merchants should offer multiple languages and payment currencies, provide a personalized customer journey, and ensure that payment processes are seamless across both mobile and desktop platforms. This is critical become mobile purchases are on the rise, representing 43% of e-commerce sales globally in 2023. In Asia-Pacific (APAC), that share is even higher, with mobile commerce constituting 75.8% of sales in 2022. Finally, the third and final cause of cart abandonment outlined in the report is the failure to react to external factors, such as market trends and changes in consumer behaviour. During the COVID-19 pandemic, e-commerce surged, especially in Asia, due to increased internet and mobile device access, the report says. However, the global economic downturn has somewhat hindered e-commerce growth and altered customer behaviors. This has led many consumers to start using online carts as a modern form of window shopping, adding items for future consideration or price comparisons. This behavior, which may lead to cart abandonment, is likely to rise with economic concerns and decreased impulse buying, it warns. To counter this, merchants should offer competitive pricing and employ strategies like remarketing and non-intrusive exit-intent pop-ups. They should also bolster customer confidence with reviews and security guarantees. e-commerce cart abondon image via Unsplash Cross-border e-commerce on the rise Over the past couple of years, cross-border e-commerce has witnessed significant growth, driven by the proliferation of the Internet and mobile devices, improved logistics, payment innovations and the rise of global e-commerce platforms such as Amazon, Alibaba and eBay. With disposable income rising in developing markets, e-commerce merchants and marketplaces will continue pivoting towards them, pushing cross-border online shopping to new heights. According to Juniper Research, cross-border e-commerce transaction values will reach US$1.6 trillion this year. Through 2028, that number is projected to grow by more than twofold to US$3.4 trillion. In comparison, domestic e-commerce transaction values are set to grow by 48% over the same period, implying that much of the growth in the e-commerce payments market will in the cross-border area. In 2022, around 168 million Chinese customers had engaged in cross-border import e-commerce, growing from 155 million the previous year, data from market research and analytics platform Statista show. The trade value of cross-border import business reached approximately 34 trillion yuan (US$4.6 billion) that year. In Southeast Asia, about a quarter (23%) of consumers said they are shopping more at merchants based in other countries in the region since the start of the pandemic, while a similar number (22%) are shopping more in stores outside of Southeast Asia, a 2021 study by ACI Worldwide and YouGov reveals. Featured image credit: Edited from freepik Get the hottest Fintech Switzerland News once a month in your Inbox email address ASIA CROSS-BORDER E-COMMERCE ABOUT AUTHOR MORE INFO ABOUT AUTHOR Fintechnews Switzerland Fintechnews Switzerland More by Fintechnews Switzerland