Why Green Finance Must Move Beyond Slogans And Tick-Boxes

 Why Green Finance Must Move Beyond Slogans And Tick-Boxes 


The essence of true green finance is not to cheerlead the greenest technologies, but to invest in the greening of grey—and yes, even brown—sectors. Srinath Sridharan 17 Dec 2024, 12:57 PM IST Business Why Green Finance Must Move Beyond Slogans And Tick-Boxes Green finance, for all its promise, is at a crossroads. Much like a greenwashed wa



Green finance, for all its promise, is at a crossroads. Much like a greenwashed wall that peels when touched, the rhetoric often fails to match the reality. The concept has become both a rallying cry and a quagmire of contradictions. We extol the virtues of a net-zero world, but can we really wager our last treasury coin on achieving it? The uncomfortable truth is that sustainable finance risks be

Green finance, despite its growing prominence, remains a shallow construct in India, hampered by limited regulatory progress and insufficient alignment between rhetoric and reality. With an estimated $10.1 trillion needed for India’s climate transition by 2070, and a $3.5 trillion funding gap persisting despite conventional financing, it is clear that the current approach is inadequate.

What exactly makes a project “green”? The answer should be simple, yet it’s anything but. A wind farm? Undoubtedly green. A dairy farm practising “sustainable” methods? Perhaps. A bank funding a brown industry’s transition to cleaner operations? Now we’re in murky waters. The EU taxonomy—designed to define what counts as sustainable investment—has demonstrated the limits of rigidity. Forcing banks

The allure of taxonomy lies in its promise of clarity. But clarity should not come at the cost of nuance. Green finance is not a binary equation of green versus not-green. Proportionality is essential, particularly for small businesses. An artisan using solar-powered kilns should not be held to the same standards as a multinational revamping its fossil fuel-heavy operations. Simplicity in regulati

For example, despite India issuing its first green bonds in 2023, these efforts contribute minimally to its vast climate financing needs. Banks are not only grappling with accusations of greenwashing, where sustainability targets often become mere branding exercises, but also struggling to raise green deposits—a critical component of funding climate initiatives. This indicates that public confiden

Sustainable lending targets are now the fashion accessory of the financial sector, but they risk becoming exercises in branding. Stretchy definitions allow everything from wind farms to dubious projects to qualify, fuelling greenwashing accusations. Investors, quite rightly, are demanding proof that these initiatives go beyond mere promotion. The essence of true green finance is not to cheerlead t

As the financial sector grapples with high inflation, this transition focus could offer some of the most resilient investment opportunities. A brown industry turning green is, arguably, a safer bet than a shiny green start-up that may falter under cost pressures. Yet, these investments require patience and courage—qualities in short supply when quarterly earnings dominate the narrative.

Meanwhile, policymakers love to brandish the term “net zero” as though it were a magic wand. Global summits are replete with grand declarations and pledges that often crumble under scrutiny. Ukraine’s invasion has thrown energy security into sharp focus, forcing governments to rethink their priorities. This reappraisal may inadvertently inject much-needed realism into green finance. Energy transit

The Ukraine war exposed a stark reality: global rhetoric often masks self-interest. Nations publicly condemned Russia and championed sanctions, energy security frequently trumped solidarity. Germany, for instance, initially pledged to reduce its dependence on Russian energy, but quietly continued importing Russian gas via pipeline loopholes. India, too, faced criticism for increasing its purchases

The ideology of green financing, with its lofty promises of sustainability and altruistic soundbites, often clashes with the hard pragmatism of self-sufficiency and domestic realities. Governments, driven by socio-economic and political compulsions, must prioritise immediate stability over long-term ideals. For instance, developing nations like India and Indonesia, rich in coal reserves, face the

Meanwhile, wealthy nations champion green policies abroad, but fiercely protect domestic industries when jobs or energy security are at stake. Germany’s recent pivot back to coal amid energy shortages, despite being a green energy leader, is a stark example. This pragmatism highlights a critical challenge: green finance, though ideologically sound, risks becoming a luxury that only the most stable

And therein lies the hope. The renewed focus on energy security could finally align policymaking with economic reality. If regulators learn from missteps like the EU taxonomy, there’s a chance to design frameworks that encourage true sustainability. Green finance must move beyond slogans and tick-boxes. It must be about enabling long-term transitions, fostering innovation, and holding institutions

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Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants VARIOUS Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants by Fintechnews Switzerland September 12, 2023 International e-commerce spending by JCB cardholders based in Asia increased by 52% between 2021 and 2022, presenting a significant opportunity for merchants in Europe as shoppers across the region show increasing willingness to purchase goods online from foreign businesses, a new paper by the Japanese credit card company shows. The report, titled “Click into Place: Unpacking Card Abandonment”, provides insights on online spending from Asia, sharing the latest research and data on e-commerce trends to help businesses boost e-commerce sales and stand out from the crowd. According to the report, cross-border e-commerce activity increased substantially last year, with India leading the region with a staggering five-fold growth, followed by Indonesia and Vietnam, where cross-border e-commerce more than doubled between 2021 and 2023. In Hong Kong and the Philippines, global e-commerce spending grew by around 80%, while China, Taiwan and Thailand saw growth of about 50%. Further growth is expected in the future as the cart abandonment rate in Asia’s e-commerce industry is currently the highest in the world, standing at over 84% as of March 2023 compared with about 70% for customers globally. High cart abandonment in Asia suggests that there is potential for more expansion in the region if merchants are able to solve customers’ friction points and improve experience, the report says. cross border e-commerce image via freepik Addressing cart abandonment Cart abandonment is the act of a shopper adding an item to an online shopping cart but leaving the website without completing the purchase. It represents a significant amount of lost revenue for merchants in the online space. According to JCB, there are several cause of cart abandonment, with the first common one being the payment journey. In Asia, complicated checkouts and unexpected payment processes are cited as a reason for abandoning carts, with 55% of online shoppers in the region identifying long login and sign-up forms as a key source of frustrated. To address this paint point and boost sales, merchants must enhance customer experience by streamlining their checkout process with a well-designed website. They should also leverage advanced technology and design practices to balance security with user experience, using for example pre-fill information and tokenization to speed up the checkout process, as well as technology like 3DS authentication to increase consumer trust. Such improvements not only increase immediate sales and conversion rates but also foster long-term brand loyalty, the report says. The second cause of cart abandonment outlined in the JCB report is unmet customer expectations around how they can pay, and how easy it is to do so. Understanding customer psychology is vital to reduce cart abandonment in e-commerce, the report says. To cater to local preferences, merchants should offer multiple languages and payment currencies, provide a personalized customer journey, and ensure that payment processes are seamless across both mobile and desktop platforms. This is critical become mobile purchases are on the rise, representing 43% of e-commerce sales globally in 2023. In Asia-Pacific (APAC), that share is even higher, with mobile commerce constituting 75.8% of sales in 2022. Finally, the third and final cause of cart abandonment outlined in the report is the failure to react to external factors, such as market trends and changes in consumer behaviour. During the COVID-19 pandemic, e-commerce surged, especially in Asia, due to increased internet and mobile device access, the report says. However, the global economic downturn has somewhat hindered e-commerce growth and altered customer behaviors. This has led many consumers to start using online carts as a modern form of window shopping, adding items for future consideration or price comparisons. This behavior, which may lead to cart abandonment, is likely to rise with economic concerns and decreased impulse buying, it warns. To counter this, merchants should offer competitive pricing and employ strategies like remarketing and non-intrusive exit-intent pop-ups. They should also bolster customer confidence with reviews and security guarantees. e-commerce cart abondon image via Unsplash Cross-border e-commerce on the rise Over the past couple of years, cross-border e-commerce has witnessed significant growth, driven by the proliferation of the Internet and mobile devices, improved logistics, payment innovations and the rise of global e-commerce platforms such as Amazon, Alibaba and eBay. With disposable income rising in developing markets, e-commerce merchants and marketplaces will continue pivoting towards them, pushing cross-border online shopping to new heights. According to Juniper Research, cross-border e-commerce transaction values will reach US$1.6 trillion this year. Through 2028, that number is projected to grow by more than twofold to US$3.4 trillion. In comparison, domestic e-commerce transaction values are set to grow by 48% over the same period, implying that much of the growth in the e-commerce payments market will in the cross-border area. In 2022, around 168 million Chinese customers had engaged in cross-border import e-commerce, growing from 155 million the previous year, data from market research and analytics platform Statista show. The trade value of cross-border import business reached approximately 34 trillion yuan (US$4.6 billion) that year. In Southeast Asia, about a quarter (23%) of consumers said they are shopping more at merchants based in other countries in the region since the start of the pandemic, while a similar number (22%) are shopping more in stores outside of Southeast Asia, a 2021 study by ACI Worldwide and YouGov reveals. Featured image credit: Edited from freepik Get the hottest Fintech Switzerland News once a month in your Inbox email address ASIA CROSS-BORDER E-COMMERCE ABOUT AUTHOR MORE INFO ABOUT AUTHOR Fintechnews Switzerland Fintechnews Switzerland More by Fintechnews Switzerland