We Spent a Decade Building Virtual Worlds — What We Discovered Could Reshape the Future of Business

-



Key TakeawaysWhile building tools for virtual worlds, we discovered that the high-performance, real-time infrastructure needed for the metaverse is exactly what businesses need to operate in the AI era.
We are entering an economy where people are seeking purpose, community and creativity in the digital environments where they now spend increasing portions of their lives.
Businesses must evolve from product providers to hosts, and brands will become part of an ecosystem that thrives on participation, portability and interaction.
This shift requires infrastructure that can scale in real time, preserve ownership across environments and connect disparate platforms into a single seamless experience.


But in the process of building tools for virtual worlds, we discovered something far more foundational: The infrastructure we needed for the metaverse turned out to be exactly what businesses need to operate in the AI era.
https://business-strategy-conferences.scifat.com/
Like many, we expected that the surge of interest in the "metaverse" in 2021 would be a tipping point. After all, we'd been working on persistent virtual spaces since 2012. But the deeper we got into the problem, the more we realized the infrastructure wasn't ready. Virtual worlds that allowed thousands of people to move freely across different platforms with their identity and assets intact simply weren't feasible with existing systems.



Event Title: International Conference on Strategic Management and Business Strategy
Website Link
Nominate here
Registration link:

Social Media Link
Facebook
Twitter
Pinterest
Blog
Youtube
Instagram


















Comments

Post a Comment

Popular posts from this blog

Education: Adaptive testing and AI-driven personalised evaluation path

-
Image
  Education: Adaptive testing and AI-driven personalised evaluation path By Manish Mohta Jun 28, 2024 05:21 PM IST This article is authored by Manish Mohta, director, Learning Spiral. In the digital age, traditional methods of assessing student performance are gradually being replaced by innovative technologies. In India, where education is of the utmost importance, integrating Artificial Intelligence (AI)-driven personalised evaluation paths can potentially transform the educational sector. It delves into the transformative impact of digital evaluation, focusing on the transition from physical mark sheets to digital counterparts, as well as machine learning's critical role in shaping personalised experiences for educators. Education (Getty Images/iStockphoto (PIC FOR REPRESENTATION)) The days of manually grading assignments and administering tests on paper were long gone when it came to assessing students' performance. The laborious process of managing physical marksheets is b...
Read more

Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants VARIOUS Booming Cross-Border E-Commerce Activity in Asia Presents Opportunities for European Merchants by Fintechnews Switzerland September 12, 2023 International e-commerce spending by JCB cardholders based in Asia increased by 52% between 2021 and 2022, presenting a significant opportunity for merchants in Europe as shoppers across the region show increasing willingness to purchase goods online from foreign businesses, a new paper by the Japanese credit card company shows. The report, titled “Click into Place: Unpacking Card Abandonment”, provides insights on online spending from Asia, sharing the latest research and data on e-commerce trends to help businesses boost e-commerce sales and stand out from the crowd. According to the report, cross-border e-commerce activity increased substantially last year, with India leading the region with a staggering five-fold growth, followed by Indonesia and Vietnam, where cross-border e-commerce more than doubled between 2021 and 2023. In Hong Kong and the Philippines, global e-commerce spending grew by around 80%, while China, Taiwan and Thailand saw growth of about 50%. Further growth is expected in the future as the cart abandonment rate in Asia’s e-commerce industry is currently the highest in the world, standing at over 84% as of March 2023 compared with about 70% for customers globally. High cart abandonment in Asia suggests that there is potential for more expansion in the region if merchants are able to solve customers’ friction points and improve experience, the report says. cross border e-commerce image via freepik Addressing cart abandonment Cart abandonment is the act of a shopper adding an item to an online shopping cart but leaving the website without completing the purchase. It represents a significant amount of lost revenue for merchants in the online space. According to JCB, there are several cause of cart abandonment, with the first common one being the payment journey. In Asia, complicated checkouts and unexpected payment processes are cited as a reason for abandoning carts, with 55% of online shoppers in the region identifying long login and sign-up forms as a key source of frustrated. To address this paint point and boost sales, merchants must enhance customer experience by streamlining their checkout process with a well-designed website. They should also leverage advanced technology and design practices to balance security with user experience, using for example pre-fill information and tokenization to speed up the checkout process, as well as technology like 3DS authentication to increase consumer trust. Such improvements not only increase immediate sales and conversion rates but also foster long-term brand loyalty, the report says. The second cause of cart abandonment outlined in the JCB report is unmet customer expectations around how they can pay, and how easy it is to do so. Understanding customer psychology is vital to reduce cart abandonment in e-commerce, the report says. To cater to local preferences, merchants should offer multiple languages and payment currencies, provide a personalized customer journey, and ensure that payment processes are seamless across both mobile and desktop platforms. This is critical become mobile purchases are on the rise, representing 43% of e-commerce sales globally in 2023. In Asia-Pacific (APAC), that share is even higher, with mobile commerce constituting 75.8% of sales in 2022. Finally, the third and final cause of cart abandonment outlined in the report is the failure to react to external factors, such as market trends and changes in consumer behaviour. During the COVID-19 pandemic, e-commerce surged, especially in Asia, due to increased internet and mobile device access, the report says. However, the global economic downturn has somewhat hindered e-commerce growth and altered customer behaviors. This has led many consumers to start using online carts as a modern form of window shopping, adding items for future consideration or price comparisons. This behavior, which may lead to cart abandonment, is likely to rise with economic concerns and decreased impulse buying, it warns. To counter this, merchants should offer competitive pricing and employ strategies like remarketing and non-intrusive exit-intent pop-ups. They should also bolster customer confidence with reviews and security guarantees. e-commerce cart abondon image via Unsplash Cross-border e-commerce on the rise Over the past couple of years, cross-border e-commerce has witnessed significant growth, driven by the proliferation of the Internet and mobile devices, improved logistics, payment innovations and the rise of global e-commerce platforms such as Amazon, Alibaba and eBay. With disposable income rising in developing markets, e-commerce merchants and marketplaces will continue pivoting towards them, pushing cross-border online shopping to new heights. According to Juniper Research, cross-border e-commerce transaction values will reach US$1.6 trillion this year. Through 2028, that number is projected to grow by more than twofold to US$3.4 trillion. In comparison, domestic e-commerce transaction values are set to grow by 48% over the same period, implying that much of the growth in the e-commerce payments market will in the cross-border area. In 2022, around 168 million Chinese customers had engaged in cross-border import e-commerce, growing from 155 million the previous year, data from market research and analytics platform Statista show. The trade value of cross-border import business reached approximately 34 trillion yuan (US$4.6 billion) that year. In Southeast Asia, about a quarter (23%) of consumers said they are shopping more at merchants based in other countries in the region since the start of the pandemic, while a similar number (22%) are shopping more in stores outside of Southeast Asia, a 2021 study by ACI Worldwide and YouGov reveals. Featured image credit: Edited from freepik Get the hottest Fintech Switzerland News once a month in your Inbox email address ASIA CROSS-BORDER E-COMMERCE ABOUT AUTHOR MORE INFO ABOUT AUTHOR Fintechnews Switzerland Fintechnews Switzerland More by Fintechnews Switzerland

-
Image
  International e-commerce spending by JCB cardholders based in Asia increased by 52% between 2021 and 2022, presenting a significant opportunity for merchants in Europe as shoppers across the region show increasing willingness to purchase goods online from foreign businesses, a new paper by the Japanese credit card company shows. The report,  titled  “Click into Place: Unpacking Card Abandonment”, provides insights on online spending from Asia, sharing the latest research and data on e-commerce trends to help businesses boost e-commerce sales and stand out from the crowd. According to the report, cross-border e-commerce activity increased substantially last year, with India leading the region with a staggering five-fold growth, followed by Indonesia and Vietnam, where cross-border e-commerce more than doubled between 2021 and 2023. In Hong Kong and the Philippines, global e-commerce spending grew by around 80%, while China, Taiwan and Thailand saw growth of about 50%. Fu...
Read more

The World’s Best Management Consulting Firms

-
Image
  Subscribe Sign In 2023 The World’s Best Management Consulting Firms AKINDO/GETTY IMAGES EDITED BY  ALAN SCHWARZ AUGUST 16, 2023, 10:00 AM C ompanies across dozens of industries annually spend billions on management consulting firms. Offering a range of services—improving sustainability practices, advancing marketing strategy, or simplifying supply chain— consultants help companies solve their biggest problems. But choosing from literally thousands of them can be daunting. “There is definitely a very strong underlying market for consulting services,” says Fiona Czerniawska, chief executive of Source Global Research, a London-based company that advises consulting and professional services firms. But when it comes to choosing a firm, “there isn’t necessarily a magic formula,” she says. To help executives assess the options, Forbes partnered with the research company Statista to create our second annual World’s Best Management Consulting Firms list. The rankings were created aft...
Read more